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Websites 101
Alternative Representations
You may have noticed that when you "mouse over" certain images, a text description of that image appears near your cursor. These are alternative representations of the image. It's not a requirement to include an alternative representation for every image you place on your Web page — in fact, you wouldn't want to include one for images that are strictly for decoration purposes (like stylized bullets, for example) — but the most significant images on your pages should probably include one.
Why include an alternative representation for an image?
Here's how to add some alternative representation text to an image:

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